Collection: The Code | GOROAWASE

Japan Goro Numbers (JGN) transforms Japan’s playful “goroawase” wordplay into minimal, modern product designs.
Goroawase is a uniquely Japanese way of interpreting numbers as meaningful words or phrases by combining sounds, rhythm, and cultural associations.

What feels casual and fun to native speakers becomes an intriguing creative system for international audiences — blending linguistic curiosity with visual design.

JGN reimagines this cultural wordplay into clean, typography-driven goods designed for creators, language lovers, and anyone drawn to Japan’s mix of structure and playfulness.

Each item balances:

• simple, bold numerals
• subtle typographic hints
• hidden meanings embedded in the numbers
  

From mugs to posters and apparel, the JGN series brings a clever piece of Japanese language culture into everyday life.