EVERYDAY LABELS

EVERYDAY LABELS reimagines the small but iconic design language found on Japanese packaging — ingredient lists, safety warnings, storage instructions, and everyday notices that quietly shape daily life in Japan.

What appears ordinary to locals becomes a fascinating visual system when seen from outside: dense grids, balanced spacing, tiny icons, precise typography, and a sense of “organized chaos” that feels both functional and artistic.

EDL transforms this overlooked aesthetic into clean, modern products designed for lovers of Japanese typography, minimalism, and cultural detail.  
From label-style mugs to apparel and tote bags, each item blends authenticity with contemporary design to bring a piece of everyday Japan into your home.

StudioAsahi creates design goods inspired by Japanese visual culture.